Content Strategist

Akwaaba is a curated Ghana travel brand. We help the diaspora come home, and the brand they meet along the way matters as much as the trip itself. We’re a small team. The work is real.

We just shipped Akwaaba 2.0 — Vetted Stays, Experiences, Events + Tickets, an AI trip planner, Pulse, book-now-pay-later — and we need someone to decide what we make about it. Not just posts: the pillars, the formats, the cadence, and the reason each piece exists. This is an individual seat, not an agency retainer — we want a yapper, someone who talks about Ghana constantly, unprompted, in voice notes and DMs and every conversation, and can turn that raw stream into a calendar other people can execute against. You’ll own the editorial calendar for the relaunch, working directly with the founder and briefing the people who shoot, edit, and post. Two things aren’t up for negotiation: you have to be based in Ghana, boots on the ground, close enough to the culture to know what’s actually landing — and you have to share our values. A share of everything we make funds the Akwaaba Foundation, which sends Ghanaian students to Cape Coast Castle, Manhyia Palace, and the other places that shaped their own history. If giving back isn’t already in how you work, this isn’t your seat.

• Set the content pillars and formats for the Akwaaba 2.0 relaunch — what we make, for which channel, and how often.
• Own the editorial calendar and brief the people who shoot, edit, and post against it.
• Turn the feature set — Vetted Stays, Experiences, Events + Tickets, AI Trip Planner, Pulse, Pay Later — into stories people feel, not a spec sheet.
• Speak to the diaspora and the culture back home in the same breath — you need both fluently.
• Carry the Akwaaba Foundation story honestly — real trips, real students, no overclaiming the mechanism.
• Read what actually worked and change the plan. The calendar is a hypothesis, not a monument.

• Based in Ghana. This is the one requirement we won’t move on.
• You’re a yapper — ideas come out of you in full sentences, unprompted, and half of them are usable.
• You’ve built a content strategy for a real brand and can show what changed after it.
• You think in systems — pillars, series, and formats that outlive a single post.
• You move fluently between the diaspora’s lens and the culture on the ground in Ghana.
• Giving back is already how you operate — this isn’t something we need to convince you of.
• You can write, and you can hand off a voice other people are able to execute in.

A retainer scoped to the engagement, benchmarked to the work — an open conversation once we’ve seen what you’ve built before.

1. 01

   Send your work + three lines

   Use the form below. Link the content work you’re proudest of and tell us why it worked. We read every one within a week.

2. 02

   30-minute call with the founder

   We talk about the work, the app, and why giving back matters to you. No panel, no take-home.

3. 03

   Paid content sprint

   One real brief on the 2.0 relaunch, paid at your scoped rate. If it lands for both of us, we sign the retainer.

Three fields. Your work is the one that matters.