About Akwaaba
Akwaaba is a curated Ghana travel brand. We help the diaspora come home, and the brand they meet along the way matters as much as the trip itself. We’re a small team. The work is real.
The role
You will run the day-to-day marketing engine — paid social, email and lifecycle, and the funnel from first click to booked trip. You will work directly with the Marketing Lead, own real budget, and be measured on trips booked, not likes.
What you’ll do
- Plan and run paid campaigns across Meta, TikTok, and Google — from brief to budget to ROAS.
- Own the email and lifecycle flows that turn subscribers into bookings.
- Turn our content into performance — pair with the design team on hooks, offers, and landing pages.
- Watch the funnel daily: spend, CAC, conversion. Cut what isn’t working, double what is.
- Report numbers the team can act on, not vanity metrics.
Who you are
- You’ve run real budgets and can show what a dollar returned.
- You’re fluent in Meta Ads Manager, TikTok, and GA4 — and comfortable in a spreadsheet.
- You write a scroll-stopping hook and a subject line people actually open.
- You have a point of view on Ghana, whether you grew up there, visited, or have been watching from a distance.
- You optimize toward booked trips. Reach is a means, never the score.
Compensation
Cash is benchmarked to the local market wherever you sit, paid monthly. Numbers are an open conversation once we’ve seen what you’ve run.
How we hire
- 01
Send one campaign + three lines
Use the form below. Link one campaign you ran and what it returned. We read every one within a week.
- 02
30-minute call with the Marketing Lead
We talk about the work and the why. No panel, no take-home.
- 03
Paid trial week
One real brief — plan a live campaign, paid at your prospective rate. If it lands for both of us, you start.
Apply
Three fields. The campaign link is the one that matters.