Marketing Lead

Akwaaba is a curated Ghana travel brand. We help the diaspora come home, and the brand they meet along the way matters as much as the trip itself. We’re a small team. The work is real.

You own Akwaaba’s story end to end. You set the content direction, keep the brand honest, and lead the small team — design and growth — that ships the work. You’ll learn the app inside out, because you can’t sell what you don’t understand, then turn that understanding into content people actually feel. This is the seat that sets the tone for everything we make. You report to the founder, own real budget and the calendar, and you’re measured on trips booked, not likes.

• Own the content direction — the story we tell, the hooks we lead with, the standard every piece has to clear.
• Learn the app inside out, then turn it into content that makes the diaspora want to come home.
• Lead the small marketing team — brief the designer and the growth marketer, and keep the whole calendar moving.
• Make the work yourself, not just direct it. You’re a maker who leads, not a manager who forwards briefs.
• Own the funnel from the first reel someone sees to the trip they book, and call what’s working.

• You’ve led content or brand for a product and can show what you shipped, not just what you managed.
• You can write. A hook, a caption, a landing page — you’ve got range and a voice.
• You learn a product fast and deep, and you use it as the raw material, not a checklist.
• You have a point of view on Ghana, whether you grew up there, visited, or have been watching from a distance.
• You steer by trips booked. Reach is a means, never the score.

Cash is benchmarked to the senior end of the local market wherever you sit, paid monthly. This is a lead seat and the number reflects it — an open conversation once we’ve seen your work.

1. 01

   Send your work + three lines

   Use the form below. Link the content or campaigns you’re proudest of and tell us why they worked. We read every one within a week.

2. 02

   30-minute call with the founder

   We talk about the work, the app, and the why. No panel, no take-home.

3. 03

   Paid trial week

   One real brief — set a direction and make something, paid at your prospective rate. If it lands for both of us, you start.

Three fields. Your work is the one that matters.